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Last Night on the Town

December 31, 2020 - 2:00pm to January 1, 2021 - 12:15am

Celebrate “Last Night on the Town,” the City of Virginia Beach’s premier New Year’s Eve event!

The FREE festivities kick off mid-afternoon on December 31st at Pembroke Mall with family entertainment throughout the mall including magicians, jugglers, a children’s countdown and balloon drop at 5 pm. Beginning at 2 pm, join the fun inside the Mall with magicians, jugglers and an arts and crafts workshop station. Free for all and family-friendly! It all leads to the countdown and balloon drop to Ring in the New Year inside the Mall at 5 pm! 

2020 Schedule Coming Soon!

All activities and entertainment are free and open to the public, with food and adult beverages available for purchase. A ticketed VIP Party hosted by the Central Business District Association will be held stage side in a heated tent, providing VIP guests with the best views of the festivities! VIP Party tickets are available beginning Dec 1st at

Town Center and Pembroke merchants, hotels and restaurants are offering New Year’s Eve rates and specials. For more info on rates and specials, please visit

Free parking will be available for all attendees in the Town Center garages, with overflow parking at Pembroke Mall. 

Alcoholic beverages are not permitted into the event but food, beer and wine will be available for purchase in Countdown Square. Guests must be at least 21 years of age with a valid photo ID to purchase and/or consume alcoholic beverages. For the safety of all, Event Security may screen persons and search bags of guests that are entering the event. Beverage proceeds benefit Virginia Legends Walk.

Last Night on the Town is presented by Live! On Atlantic and Central Business District Association in partnership with the City of Virginia Beach. 


About Live! On Atlantic

Live! On Atlantic is the events program presented by the City of Virginia Beach with concerts, festivals and exciting activities held at the oceanfront resort area. An impressive array of events including cultural celebrations, family adventures and national-level music festivals entertains resort visitors and Coastal Virginia residents throughout the year.

Live! On Atlantic is funded through City of Virginia Beach Tourism Investment Program and administered by IMGoing Events. IMGoing Events is a Virginia SWaM certified, full-service, entertainment company providing first-class live experiences as well as being an innovative leader in the production, booking and marketing of live entertainment events. For a complete event calendar and more information, please visit

About Central Business District Association

The Central Business District Association is a 501 (c) 6 business organization. Their mission is to support the growth and development of the business community within the City of Virginia Beach's Pembroke Strategic Growth Area (SGA). In doing so, it is recognized that advancements in policies and amenities within this urban core ultimately benefit the entire city and the region as a whole. 

The CBDA works with government, community, and business leaders in developing meaningful relationships to promote the area as a primary center for business which offers unique professional, retail, residential, cultural and recreational opportunities. It provides a forum to identify and define issues of importance to its membership, including the attraction to, and retention and growth of businesses within the Pembroke Strategic Growth Area. The CBDA influences government action that will directly benefit the Pembroke Strategic Growth Area and its stakeholders, and it endeavors to serve as a leader in shaping policies that favorably impact the city and the region.

The CBDA hosts a variety of informative and educational programs and events attended by prominent business, political and community leaders. These events provide exceptional networking opportunities for members, and further the organization’s mission by bringing individuals and businesses together with similar goals in support of the Pembroke SGA.



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